Naming Rights in Public-Private Partnerships


While Naming Rights deals are traditionally linked to the Sports and Entertainment Industry, agents in the public sector have come to realize that partnering with a corporate sponsor opens up a host of unfound revenue streams that could serve to subsidize municipal projects. Such is the case with the Wisconsin Department of National Resources who, faced with a proposal by Republican Candidate Gov. Scott Walker to cut funding to National Parks and raise fees for admission and camping, is considering opening up the parks to Naming Rights sponsors to raise the money required to maintain them.

The proposal follows in the footsteps of other proposals such as that of the city of Golden Valley, MN who are looking to Naming Rights to raise money for updates to their 100-year old Brookview community center. The project is projected to come with a hefty price tag of $38 Million for a complete facility replacement or $10 Million for updates to the existing structure.


Golden Valley


-Erin Beaudoin