It’s March and that means one thing: March Madness baby! Not only is this an exciting time for the 64 teams vying for their spot as champion, but corporations and companies are also vying for the top spot in sponsorship. Given that the 2017 NCAA March Madness tournament was the most watched in 24 years, paired with record-setting digital consumption, this competition for sponsorship means more than ever. It may be only the beginning, but here are our Final Four predictions for the 2018 NCAA’s March Madness Tournament: Sponsorship Edition.
In this week's "Sponsorship Essentials: Featured Deal of the Week", we're looking at the unprecedented deal struck between the University of Southern California and United Airlines. Announced at the end of January, United Airlines purchased the naming rights for the Los Angeles Memorial Coliseum for $69 million over 16 years. This is a monumental deal, and we want to know what you think!
Dan Dillon is the CMO of Arizona State University with an extensive marketing background in the restaurant and consumer world. In Part 2 of “Sponsorship Essentials”, he speaks towards how he got his start, his experience in this industry, and how ASU is changing the way collegiate properties look at branding and sponsorship. With ASU, it’s not merely a transaction, but a deeper partnership. Looking at the way ASU’s branding and marketing is going, other universities may want to follow suit.