It’s March and that means one thing: March Madness baby! Not only is this an exciting time for the 64 teams vying for their spot as champion, but corporations and companies are also vying for the top spot in sponsorship. Given that the 2017 NCAA March Madness tournament was the most watched in 24 years, paired with record-setting digital consumption, this competition for sponsorship means more than ever. It may be only the beginning, but here are our Final Four predictions for the 2018 NCAA’s March Madness Tournament: Sponsorship Edition.
In this week's "Sponsorship Essentials: Featured Deal of the Week", we're looking at the unprecedented deal struck between the University of Southern California and United Airlines. Announced at the end of January, United Airlines purchased the naming rights for the Los Angeles Memorial Coliseum for $69 million over 16 years. This is a monumental deal, and we want to know what you think!
With over 25 years of global experience, Donna Wittmann is one of the leading technology executives within the industry. In this week’s edition of “Sponsorship Essentials,” she speaks towards how technology is transforming the ways in which the sports industry operates, and the challenges that come with that. We also touch on how she got to where she is today, an accomplishment we could pick up tips from!