It’s March and that means one thing: March Madness baby!  Not only is this an exciting time for the 64 teams vying for their spot as champion, but corporations and companies are also vying for the top spot in sponsorship.  Given that the 2017 NCAA March Madness tournament was the most watched in 24 years, paired with record-setting digital consumption, this competition for sponsorship means more than ever.  It may be only the beginning, but here are our Final Four predictions for the 2018 NCAA’s March Madness Tournament: Sponsorship Edition.