new generation

Franchise Awareness Through Pop Culture

Franchise Awareness Through Pop Culture

Brands have been paying athletes to promote their products since Babe Ruth endorsed Red Rock Cola back in the 1930’s. What about our favorite sports teams? They themselves are also brands, and they don’t need to contract celebrities to endorse their brands.  These celebrity sports fans are just that, “fans” they aren’t paid to cheer on their favorite team. But what do the teams get out of this 0.001% of extremely influential supporters? Here are some examples of the type of universal exposure some of our favorite NFL teams have received from a few of today's pop culture icons.

Sponsor Logos on NBA Jerseys: What Do We Think?

Sponsor Logos on NBA Jerseys: What Do We Think?

Financially speaking, this is a welcome addition to the league; however, one also has to analyze what fans are thinking and social media sentiment around this issue is rather divisive. We gather that the the outrage is gathered around two main issues, namely –