esports

Value of Big Data Analytics

Value of Big Data Analytics

The first companies to experiment with Big Data are household names within the e-com world. Initial small scale projects were developed by the likes of Google, LinkedIn and E-Bay to improve analytic models on a trial basis. They used these trials to identify how and if they could make improvements based on introducing new data sources.

The Olympic Advertising Platform #BeTheFastest

The Olympic Advertising Platform #BeTheFastest

Emotional connection when creating an advertisement has become increasingly important. As the public consumption has reached an all-time high,  the subconscious has adapted to blocking out many forms of advertising to the point where brand recognition is comparable to breathing for our younger generations.  How often do we really remember the advertisements that we see? What captivates us these days? Innovation and emotion are the 2 main factors we recognise in Virgin mobiles Usain Bolt add below. 

The Meteoric Rise of eSports

The Meteoric Rise of eSports

Why would anyone want to watch someone else play a computer game? That’s the questions that a lot of sport marketers may have asked themselves when first witnessing the advent of professional gaming tournaments, or as the industry calls it, eSports. The answer may lie in the ‘professional’ part.