Ryan Lochte being dropped by four of his major sponsors makes him the latest in a string of high profile athletes and bodies that have seen premature ends to their sponsorship agreements. Today’s post analyzes some of the incidents from the recent past and looks at some strategies that brands can employ in order to mitigate the damage arising from transgressions from their endorsers.
Emotional connection when creating an advertisement has become increasingly important. As the public consumption has reached an all-time high, the subconscious has adapted to blocking out many forms of advertising to the point where brand recognition is comparable to breathing for our younger generations. How often do we really remember the advertisements that we see? What captivates us these days? Innovation and emotion are the 2 main factors we recognise in Virgin mobiles Usain Bolt add below.